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Effective for several reasons:

1. Direct contact with the audience: Allows you to reach customers and potential customers directly, without intermediaries.

2. Personalization: The ability to personalize messages, which increases the chances of attracting attention and action from recipients.

3. Analytics: Allows you to track campaign performance through metrics of opens, clicks, conversions and other indicators.

4. Low Cost: Relatively low cost compared to other forms of marketing such as TV or radio advertising.

5. Flexibility and control: You can easily change the content, schedule and target audience of mailings depending on the audience reaction and changing campaign goals.

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